77 Raspberry – Wholesale Pouches
Overview
77 Raspberry is built for retailers who want bold berry sweetness with smooth everyday usability and strong mainstream appeal. From the first glance, it signals colour, clarity, and confident shelf presence. Moreover, the 77 range is positioned for consistency, accessibility, and dependable long-term rotation. Therefore, this SKU works as a reliable volume driver within the sweet fruit segment. It attracts new users with ease. At the same time, it supports steady repeat behaviour through a universally recognised raspberry flavour profile with wide customer reach. As a result, rotation remains stable across both specialist and high-volume retail environments.
Flavour Experience
First, bright raspberry sweetness hits the front of the profile with juicy, candy-style clarity. Then, light natural tartness follows to add balance and prevent flavour fatigue. Meanwhile, the finish stays clean, smooth, and tightly controlled without becoming heavy or sticky. The fruit remains bold. The sweetness stays refined. Because of this structure, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want classic red-berry flavour with strong everyday usability.
Brand & Format
77 is built around modern design, premium presentation, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy and organised. Restocking remains fast. Staff handling stays minimal.
Retail Value
Raspberry sits within one of the strongest evergreen sweet fruit categories. Consequently, this SKU benefits from constant baseline demand with broad demographic reach. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles stay short due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as either a core berry SKU or alongside mint, cola, and citrus lines, this product strengthens overall range performance.
Customer Appeal
This profile attracts customers who want bold sweetness with familiar character. The raspberry delivers instant recognition. Meanwhile, the smooth execution keeps the experience approachable and easy to repeat. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.

